New Mexico approves labeling of PFAS in consumer products

New Mexico among first to implement universal labeling requirements.

Source: New Mexico Environment Department
Image: Courtesy FDA

SANTA FE — New Mexico’s Environmental Improvement Board today approved landmark rules requiring manufacturers to label consumer products containing intentionally added PFAS — the ‘forever chemicals’ often linked to serious health conditions including certain types of cancer — giving shoppers the ability to identify products made with PFAS.

In addition, the rules implement state law which phases out and prohibits the sale of certain products containing PFAS.

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“Today marks a monumental day for New Mexico, putting our state at the forefront of tackling the public health and environmental effects of PFAS,” said Environment Secretary James Kenney. “Labeling consumer products containing PFAS is about honesty – a concept now required by regulation. Manufacturers of PFAS-containing consumer products must inform potential customers as to which cookware, children’s toys, cosmetics and toiletries and other products we purchase daily contain these chemicals. The rules place families on equal footing with the manufacturers.”

The labeling requirement strengthens the state’s PFAS Protection Act, which Governor Michelle Lujan Grisham signed in 2025. Under the new rules, manufacturers must display a universal symbol on any product containing intentionally added PFAS. A draft version of the symbol is attached.

The new requirements apply to manufacturers only and place no obligation on retailers or consumers.

In addition to establishing labeling requirements on consumer products, the Board also adopted the Department’s reporting requirements for phasing out the sale of certain consumer products containing intentionally added PFAS.

Beginning in 2027, state law prohibits the sale of certain products with intentionally added PFAS in items like cookware, food packaging and toys. Cosmetics, furniture and carpets will follow in 2028. By 2032, all non-exempt products with intentionally added PFAS will be prohibited from sale in New Mexico.