“The One Pill Can Kill campaign was created to educate Americans about the threat of fake pills and increase awareness about the dangers of fentanyl. In 2024 you will see DEA with its One Pill Can Kill message in places never expected, like here in Las Vegas ahead of the Super Bowl. DEA is thrilled that the NFL Alumni Association teamed up with us for such an important cause. The need to spread critical awareness has never been more urgent.”
Source: US Department of Drug Enforcement website
Quote: Jon DeLena, DEA Associate Administrator
(LAS VEGAS) – The U.S. Drug Enforcement Administration has teamed up with NFL Alumni Health ahead of Sunday’s big game to spread its important message, One Pill Can Kill. This outreach and educational opportunity aims to provide greater awareness about fentanyl and fake pills made to look like prescription medications.
The Centers for Disease Control and Prevention predicts the United States will see another record number of drug-related deaths in 2023; the latest estimate for the 12-month period ending August 2023 indicates 112,127 American lives were lost. Nearly 70% of those drug poisonings are related to synthetic opioids, primarily fentanyl.
DEA is responding to this drug threat with unparalleled actions. Last year, the agency seized a record 78.4 million fentanyl pills and nearly 12,000 pounds of fentanyl powder. In addition to disrupting the illicit fentanyl supply chain, DEA is focused on finding innovative and creative ways to meet people where they are and continue to raise awareness about the dangers of fentanyl.
DEA Associate Administrator Jon DeLena will join NFL Hall of Famer Rod Woodson to tackle the tough subject of fentanyl.
Kyle Richardson, NFL Alumni Health Managing Member, said “As a nonprofit dedicated to promoting the health and wellbeing of NFL alumni and their communities, NFL Alumni Health recognized the importance of teaming up with the Drug Enforcement Administration to deliver this important, life-saving message that every community needs to hear – One Pill Can Kill.”
Mr. DeLena will also join leaders in healthcare and nearly 150 NFL Alumni at a symposium to discuss the threat fentanyl is having on our communities.
In addition, NFL Alumni Ambassador Morlon Greenwood will join DEA’s Las Vegas District Office to present the One Pill Can Kill message to hundreds of students at Legacy High School in the Clark County School District.
Join our team throughout the week on X, Facebook, Instagram, LinkedIn and YouTube, and visit dea.gov/onepill for free resources and educational materials.