Created by NMDA’s Marketing and Development Division in 2018, the Chef Ambassador Program gives chefs the opportunity to advocate for local agriculture, connect with consumers and showcase New Mexico-grown products in-state and nationally.


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Cooking: NMDA seeks new chef ambassadors to elevate NM agriculture–Application Deadline June 20

This unique opportunity allows chefs to represent and promote New Mexico agriculture through food, media and live events across the state and beyond.

Source: NM Department of Agriculture

Applications now open for third class of program participants

LAS CRUCES, N.M. – The New Mexico Department of Agriculture (NMDA) is accepting applications for its NEW MEXICO—Taste the Tradition® Chef Ambassador Program.

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This unique opportunity allows chefs to represent and promote New Mexico agriculture through food, media and live events across the state and beyond.

The application deadline is Friday, June 20, 2025. Application materials and full details are available on the NMDA Chef Ambassador webpage. Completed applications and required attachments must be emailed to tastethetradition@nmda.nmsu.edu with the applicant’s name in the subject line.

Created by NMDA’s Marketing and Development Division in 2018, the Chef Ambassador Program gives chefs the opportunity to advocate for local agriculture, connect with consumers and showcase New Mexico-grown products in-state and nationally.

“New Mexico agriculture is about families feeding families—and it’s vital to our state’s economy,” said New Mexico Secretary of Agriculture Jeff Witte. “Our locally grown and made products reach markets and restaurants across the country and beyond.”

Two selected chef ambassadors will serve a two-year term, acting as advocates for local ingredients, culinary excellence and the state’s food culture. NMDA is seeking chefs, sous chefs or pastry chefs currently working in New Mexico who are passionate about using and promoting New Mexico-grown and -made products.

For questions, please contact the NMDA Marketing & Development Division at 575-646-4929.

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