Van Wagner becomes Aggies’ exclusive multimedia rights holder.
Source: NMSU Athletics
NM State Athletics is set to begin a new multi-year partnership with Van Wagner, a leading collegiate athletics marketing agency. Effective July 1, Van Wagner became the Aggies’ new, long-term exclusive multimedia rights holder, overseeing the corporate sponsorship program beginning with the 2024-25 academic year, Director of Athletics Mario Moccia announced.
Van Wagner is highly regarded for its unique and holistic sales approach and collaborative and transparent financial model that consistently delivers historic returns for the Universities and Conferences it represents. Specifically, Van Wagner will focus on maximizing the value of corporate sponsorship opportunities across various platforms and multimedia assets, including prominent venue signage, broadcast rights and exposure, digital and social media properties, and engagement and activation. This partnership marks Van Wagner’s seventh MMR agreement with a Conference USA member.
“We are excited to team up with Van Wagner to manage our multimedia and corporate sponsorship rights,” said NM State Director of Athletics Mario Moccia. “We believe the new partnership provides the best opportunity for continued growth at a time when maximizing revenue is of utmost importance. We look forward to a bright future alongside one another.”
“The opportunity to work with Director of Athletics Mario Moccia and his senior team in building upon the great success at New Mexico State is an honor. The Aggies’ fan base is incredibly passionate, and we look forward to developing a Corporate Partners program that delivers value to the community and drives critical resources to the University,” said Mike Palisi, President of Van Wagner College.
Van Wagner is the fastest, organically grown collegiate multimedia rights company in the industry. Representing nearly 50 colleges, universities, and conferences, Van Wagner’s growth underscores their expertise in enhancing brand visibility and engagement across campuses nationwide. The agency will build new opportunities for NM State Athletics and for corporate sponsors and media partners, while also expanding upon existing collaborations.
NM State supports 16 Division I intercollegiate teams competing within Conference USA and joins Florida International University, Kennesaw State University, Liberty University, Middle Tennessee State University, Sam Houston State University and University of Texas at El Paso as Van Wagner partners within the conference.
In addition to making strategic investments aimed at enhancing the overall experience for Aggies’ fans, Van Wagner will collaborate closely with college leadership on naming rights initiatives and work side-by-side to provide guidance to student-athletes in navigating NIL (Name, Image, and Likeness) opportunities within the parameters of NCAA regulations.
About Van Wagner:
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in filmed and live entertainment, sponsorship sales, multi-media rights, and aerial advertising. Van Wagner creates, advises, and sells on behalf of world-class teams, leagues, brands, and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and international soccer, sponsorships sales, college multi-media rights, and in-venue content production at the world’s biggest sporting events. For more information, visit www.vanwagner.com.
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