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The World Travel Awards, recognized globally as the ultimate hallmark of excellence in the travel, tourism, and hospitality industries, celebrate the destinations and experiences that leave a lasting impact on travelers worldwide.
Source: New Mexico Tourism Department
Photo: Courtesy
State joins five other locations in running for Leading Regional Destination
SANTA FE, NM– New Mexico was selected as one of six finalists for “North America’s Leading Regional Destination” for the prestigious 2025 World Travel Awards.
The World Travel Awards, recognized globally as the ultimate hallmark of excellence in the travel, tourism, and hospitality industries, celebrate the destinations and experiences that leave a lasting impact on travelers worldwide.
This recognition reflects New Mexico’s commitment to offering authentic experiences, timeless splendor and hospitality that lingers with visitors long after their journey ends. The selection of New Mexico as a finalist reinforces the state’s growing appeal as a top-tier travel destination and highlights the momentum building across the state’s vibrant tourism landscape.
Voting is now open and runs through August 10, 2025. The five other finalists for this highly competitive award include British Columbia, California, Colorado, Florida, and Québec.
The public can support New Mexico by participating in the voting process.
- Register for an account at www.worldtravelawards.com/vote, and select “North America” from the Region Menu (on the left side).
- Start voting. The first award will appear automatically, with nominees listed alphabetically.
- Vote for “North America’s Leading Regional Destination: New Mexico.”
- Click the button next to New Mexico. At this time your vote will be logged.
This brief video provides easy-to-follow voting instructions for this award.
This global recognition marks a significant milestone for New Mexico and its tourism industry. It comes at an exciting time for the Land of Enchantment, as the state continues to welcome new hotel openings, major events, and the highly anticipated Route 66 centennial in 2026.
“This recognition reinforces what so many travelers already know – that New Mexico offers something truly special,” said Acting Cabinet Secretary Lancing Adams. “From our rich cultural heritage and striking landscapes to our welcoming communities and unforgettable experiences, the Land of Enchantment continues to inspire and captivate visitors from around the world.”
The World Travel Awards spotlight the destinations and experiences that inspire travelers around the globe. With a focus on excellence across the tourism, hospitality, and travel industries, the awards recognize places that shape the future of tourism.
For more information on the World Travel Awards and to vote, visit worldtravelawards.com
