Fashion: Olympic Winter Games channel Italian Style with sport and fashion meet in Milan

As all eyes turn to Italy for the next chapter of Olympic Winter Games history, the International Olympic Committee (IOC) hosted the Olympic Winter Games Fashion Showcase at Clubhouse 26: the official hospitality venue in Milan. The event brought together a host of beautiful winter sport style moments in the heart of the fashion capital, giving a taste of what to expect and celebrating the distinct creative flair of the Olympic Winter Games, Italian Style. The showcase featured a snapshot from National Olympic Committees (NOCs), including performance wear and Opening Ceremony outfits, with Olympians taking to the runway.

Innovation and style: Olympians showcase kits for Milano Cortina 2026

Sport and style have long intersected at the Olympic Winter Games, with cutting -edge performance innovation complemented by each team’s unique aesthetic and legendary fashion moments: from custom figure skating costumes to Opening Ceremony outfits.

As 2,900 athletes from 90 NOCs get ready to live their Olympic dreams at Milano Cortina 2026, the stage is set to witness the next chapter in Olympic Winter Games style. Offering a snapshot of what’s to come, the Olympic Winter Games Fashion Showcase highlighted performance innovations and style moments set to be worn by athletes on and off the field of play.

Sport meets fashion: 26 of fashion’s next generation create looks inspired by winter sports

A special, one-off collection of 26 designs inspired by winter sports was revealed at the showcase, created by students from the acclaimed Accademia di Brera – highlighting the next generation of creative talent and inspiring them through the Olympic Games.

Spotlighting the future of Italian fashion, students from the fashion design master’s programme of the Accademia Bella Arti di Brera – one of Europe’s most prestigious art schools – were invited to be part of the legacy of Milano Cortina 2026 – designing a high fashion piece inspired by the Winter Olympics as part of their master’s curriculum.

The 26 designs showcased take inspiration from the visual language of winter sports, drawing on shadows, shapes and patterns found in winter sports movement, together with inspiration from the Cortina d’Ampezzo 1956 vintage posters and heritage kits, and the Olympic rings: connecting colours to represent unison and the world coming together through sport. The designs were worn by students of Milan’s MD Model Academy, linking emerging design with next-generation talent.

Olympic Collection invites fans to style their Winter Olympics

The Olympic Collection features timeless style for every day, featuring the iconic Olympic rings at the heart of each piece, design nods to the unique spirit of the Olympic Games and alignment with the distinct colour palette and features of the Olympic brand.

Highlights from the new Olympic Collection featured on the runway include a modern micro-fleece quarter-zip in a relaxed oversize fit, and an off-white jacket crafted from lightweight sateen, blending sporting spirit with contemporary fashion. Check out the full collection at shop.olympics.com.

Also on display at the Olympic Winter Games Fashion Showcase were one-off customised designs of the Sateen jacket, inspired by winter sports and created together with The Football Gal and Fiona Rörig to celebrate the Olympic Winter Games, Italian Style.

The Milano Cortina 2026 Olympic Winter Games begin on 6 February. Tickets are available for the Games, including the spectacular Opening Ceremony here. Fans everywhere can experience the unbelievable sporting spectacle and the distinct beauty, warmth and hospitality of Milano Cortina 2026 with tickets and through the official Olympic broadcasters.