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Bean Counter’s Scrapbook: Lessons from a Lettuce Truck

The five-station sample used for this week’s fuel snapshot dropped below the four-dollar range from an average of $4.14 to $3.74 per gallon.

By Levi Gwaltney for Las Cruces Digest

One summer morning, Cuca woke up before the sun and climbed into her tío’s old lettuce truck. She liked riding with him because there was always someplace to go and something to learn.

Before leaving town, Tío stopped at a gas station. The attendant walked out to the truck.

“Fill ‘er up,” Tío said.

Cuca looked at the gauge. The tank was already almost full. The attendant squeezed the handle for only a few moments before clicking it off.

“Thirty-five cents,” he said.

Tío reached into his pocket and handed over a quarter and a dime. As they pulled back onto the road, Cuca finally asked. “Why did you buy gas? The tank was almost full.”

Tío shrugged. “I had some change in my pocket.” Then he smiled. “And I’m not sure what kind of day we’re going to have.”

Cuca wasn’t sure what that meant.

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They drove south through the valley until they reached a familiar intersection. Tío parked the truck beneath a shade tree and leaned a hand-painted sign against the fender. The bed of the truck was stacked high with heads of lettuce.

It wasn’t long before the first customer arrived. “How much?” the man asked.

“Ten cents a head,” Tío replied.

The man looked surprised. He selected three heads of lettuce and handed over thirty cents. “You’re cheaper than the fellow in Hatch,” he said. “He’s asking twice that.”

When the customer left, Tío put the sign back in the truck. “Come on,” he said. “We’re leaving.”

Cuca looked around. “But we just got here.” Tío just smiled in return.

“I heard what the man said.”

Back into the truck they climbed, but this time they drove all the way to Hatch. By lunchtime, every head of lettuce in the truck was gone.

As they headed home, Cuca noticed something.

The gas station in Hatch was charging much more than the one they had stopped at that morning. The difference wasn’t huge, but it was enough to notice. Suddenly she remembered the thirty-five cents. The nearly full tank. The handful of change. And the strange answer her tío had given.

“I’m not sure what kind of day we’re going to have.”



Years later, Cuca realized her uncle had not stopped because he needed gasoline. He stopped because he wanted options. The extra gas let him go wherever the opportunity happened to be. That day, the opportunity was lettuce. Another day it might have been something else.

The gasoline was simply what gave him the freedom to choose.

That was the day Cuca learned that being prepared costs a little money, but being unprepared can cost much more.


Welcome to the Bean Counter’s Scrapbook

This is a place to find validation for what readers in our broader community may already be experiencing at the cash register and the gas pump. It is not the purpose of this feature to introduce people to anything they should not already know. Nor is it intended as a political statement about the economy. It is simply a snapshot of what is happening here, in our broader community, at a given moment in time.

There are plenty of national sources for financial news. Very few are built around lived local experience.

Nationally, the inflation picture remains more complicated than the view from the local gas pump might suggest. The most recent Consumer Price Index showed inflation running at 3.8% annually in April, up from 3.3% the month before and the highest reading in nearly three years. Energy costs continue to account for much of that pressure, while food prices have also continued their gradual climb. Grocery prices nationally rose at their fastest monthly pace since 2022, with notable increases reported in beef, coffee, fruits, vegetables and dairy products.

Yet even as inflation remains elevated, fuel markets have become increasingly difficult to predict. National gasoline inventories have been falling for months, leading many analysts to expect additional upward pressure at the pump as summer travel begins. Despite those forecasts, local motorists in our broader community experienced a welcome decline in prices this week. Whether that drop represents a temporary pause or the beginning of a broader trend remains unclear.

Here in our broader community, we should be over the sea sickness as the price waves continue to move up and down, and this week, prices dropped following Memorial Day providing more than token relief at the pumps. The five-station sample used for this week’s fuel snapshot dropped below the four-dollar range from an average of $4.14 to $3.74 per gallon. We have to go all the way back to the end of April to find prices at the pump this low. Over the past eleven weeks, the estimated cost of five gallons — roughly enough to drive 100 miles — has risen from $13.55 to $18.70, well below the twenty-dollar mark and an even two dollars cheaper than last week.

For gasoline, multiple sellers are sampled Sunday evening, including a truck stop, big box, petroleum brand, convenience store, and independent. Here, offered discount prices count because that is the price a shopper is actually paying in that moment. The numbers are as they are found. Not massaged. Not seasonally adjusted. Not made to fit a narrative. For groceries, prices are collected from one big box store, one regional grocer, and one local independent on Monday mornings.

This is also not meant to be a bargain shopper’s guide. The prices listed here are averages across several stores, not endorsements of where to shop. Las Cruces Digest’s position is that store-hopping is usually not the most effective way to lower a grocery or gas bill. But knowing the average price at a given moment can at least help readers understand whether what they are paying falls near the middle of the market — or well above it.

The Top Line

The top line this week is straightforward: Gas prices dropped in a way that seems oblivious to what many forecasters have predicted. Still, there remains uncertainty about where prices go from here because no clear rationale has been offered regarding what the current price at the pump is actually based on. Groceries, on the other hand, are holding steady with only a couple of aisles participating in what has become a week-in, week-out rotation of hikes and drops.

The average grocery basket was almost uniformly stable across many aisles, slipping from $162.85 to $162.66. One store’s frozen pizza discount from last week ended, boosting costs in the freezer aisle, while produce and diapers seemed to match the rebound almost perfectly.

For the Bean Counter’s Scrapbook, generic or deep-discount substitutes are intentionally excluded. Aside from these three aisles, prices largely held the increases of previous weeks.

Local vs. National Pressure

Nationally, the story remains one of lingering inflation. Food prices are still moving higher, energy costs remain volatile, and economists continue debating whether recent increases are temporary or becoming more deeply embedded throughout the economy. While many of the headlines focus on gasoline prices, federal data suggests inflation pressures have spread into groceries, transportation, and a variety of everyday household expenses.

Locally, however, this week’s basket suggests grocery retailers remain engaged in a quiet battle against those same pressures. Instead of broad price increases spreading across entire stores, discounts appear to be deployed aisle by aisle, week by week. One week it is frozen foods. The next week produce. Then paper goods. Then meat.

The result is a grocery bill that appears surprisingly stable despite the inflationary forces still working beneath the surface.

That does not mean inflation has disappeared. Rather, it suggests retailers may be working harder to keep shoppers from seeing too many increases all at once. The overall basket remains remarkably steady, even as individual categories continue taking turns moving higher and lower.

In other words, this week’s numbers barely reveal inflation at all unless viewed over a longer period of time. The pressure has not disappeared. It has simply become harder to see.

The Bottom Line

If last week felt like a warning shot, this week feels more like a truce.

Gasoline prices delivered meaningful relief, dropping below the four-dollar threshold and shaving roughly two dollars from the estimated cost of driving 100 miles. At the same time, the grocery basket was essentially unchanged. For households managing tight budgets, that combination matters more than any economic headline.

The challenge, of course, is determining whether this is the beginning of a trend or simply a welcome pause.

Nothing in this week’s numbers suggests prices are returning to where they stood at the beginning of the year. Nor do they suggest that inflationary pressures have vanished from the economy. What they do suggest is that consumers in our broader community were finally given a week in which the receipt did not demand their full attention.

For now, that may be enough.

The gas pump eased. The grocery cart stood still. The numbers gave families a little room to breathe.

And after several months of watching prices climb, that is a story worth noticing.

And perhaps that is the best way to understand Bean Counter’s Scrapbook.

It is not here to tell readers how they should feel about the economy.

It is here to confirm what the receipt already told them.

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